is an American success story that starts with two brothers selling lights out of the back of a station wagon in Los Angeles in 1970. Of course, when you say it like that it's easy to assume the story ended almost as soon as it began with a short stretch in jail and a lesson in business licensing requirements.The truth, of course, is much more dynamic - and legal. Maxim Lighting began as a business hinged upon family values and the Sperling brothers are still at the helm today, helping to oversee an international lighting company that has grown into one of the most respected firms in the industry.How did they do it? Well, with grit, determination and drive, of course.Perhaps more interesting, though, is how they managed to keep a foothold at all in an increasingly Internet-driven world when British-born Maxim
magazine hit U.S. newsstands in 1998. Sure, the two companies are utterly different, but what do you think would happen if your family's venerated company name suddenly became synonymous with a so-called "lad mag"? It's entirely possible that a lesser lighting company would've been obliterated in a barrage of glossy close-ups featuring movie starlets and bacon sandwiches, but not Maxim Lighting.No, while the magazine was busy explaining to young men how to karate chop an angry kangaroo on an Outback safari, the lighting company was expanding its impressive line of chandeliers
, bathroom lighting
, outdoor sconces
and other wonders of illumination.Now that paper magazine publication is being forced into oblivion by the e-reader revolution it would appear that Maxim Lighting has ridden out the worst of the storm. Of course, the company's unrelenting commitment to quality and value in its lighting products has always been something that a name can never change, and that is what continues to keep them shining more brightly than ever.ATGStores.com
is a proud partner of Maxim Lighting and is happy to offer their fine products for your enjoyment, especially when used to peruse your favorite magazines.