Ashley Redmond Talks Affordable Design & DIY Style (Pt. I)



Decorist,interior design,interview

Ashley Redmond, Director of Design Services for San Francisco-based Decorist.com, has been in the interior design business for a long time. In fact, you might say she was born to do it.

“I grew up in the furniture business, so I’ve been around the industry forever,” she said in an interview with ATGStores.com. “Interior design has been my passion since I was young.”

Ashley recently employed her expertise in the redesign of Decorist’s new office, and she was kind enough to tell us about it.

This interview has been edited for clarity and length.

So, your new office is in the Presidio, and we heard it’s an old military headquarters?

It was a military barracks, I believe. We moved from a teeny-tiny office where all of us were kind of working on top of each other, so we were really excited to be able to expand, and get this big space.

Upon walking in, we said, ‘Oh! There’s so much to do here.’ It was wall-to-wall seafoam carpet, horrible fluorescent lights, and traditional office cubes.

How did the building’s look and style impact your design direction?

Right when I walked in … I had a vision of what it needed to be.

There were some restrictions with the building, because it’s all historic. There were some aspects we couldn’t change, like the terracotta floor tile, and some vintage tile on the walls. So, I changed the design direction from super-clean, mid-century modern to more of a bohemian kind of feel to go with the floor tiles and the wall tiles.

It was really kind of organic. Design definitely needs to reflect the function of the space.

Can you give us an idea of the space?

It’s a little under 2,000 square feet. We have four private offices, a private conference room and a main work area in between.

How many people work at Decorist?

It varies on any given day; maybe 15 to 18 people come in and out. It just depends on who’s in the office.

Were you motivated more by functionality, employee comfort or the aesthetic you were trying to achieve?

All three – I don’t think design is good without all those things. It has to be functional, but it needs to be comfortable, and obviously I wanted it to be aesthetically pleasing.

I love color, and for the public spaces, I wanted it to be really inspiring. , we used an overdyed pink rug and a really rich velvet sofa in indigo blue … to keep people happy in an inspiring space. (Pictured above.)

Check in tomorrow to see what Ashley has to say about the importance of affordable interior design, and Decorist’s commitment to making personalized design services more accessible. 

Ashley chose nuLOOM''s overdyed pink rug to give the Decorist office some playful punch (as seen in the feature image). 

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