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Affordable luxury comes home with the Trump Home by Elk Collection. Distinguished by high quality, style and sophistication associated with the Donald J. Trump brand, the lighting collection will be created by the award winning ELK Lighting design team. "Lighting should be seen as 'jewelry' for the home and the office", explains Bradford Smith, CEO of ELK Lighting. "The use of lighting can enhance the mood and the character of a room, and can be a stunning fixture". Inspired by Mr. Trump's personal collection of furniture and antiques at his various properties, Trump Home lighting will provide consumers with a taste of luxury in their own homes and offices. "Affordable opulence, attention to detail and high quality are integral components of our lighting products", says Cathy Glosser, VP of Global Licensing at The Trump Organization. Trump Home is the latest initiative for Donald J. Trump, designed to provide the consumer with high-end style and affluent design for the home, at an affordable price. Trump lighting will compliment other categories that the Trump brand is expanding in home.
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