return to topLearn more about P.L.A.Y.

ATG Stores is the best place to shop for P.L.A.Y. products
P.L.A.Y. stands for Pet Lifestyle and You and the whole idea was born out of necessity. It all started with an adorable, irresistible ball of fur. She was Momo the pug—their little bundle of joy. From the very first sniffs, snorts and licks on their faces, they knew life would never be the same again. They wanted only the very best for her—and giving her a great dog bed was an essential first step. However, their excitement about finding Momo the perfect bed soon turned to feelings of disappointment. Finding a bed was certainly easy, but beds that were of high quality, had aesthetic appeal and were affordable were few and far between. They knew it was possible to do better. And coming home to Momo every day was all the motivation they needed. They looked closely at all the pet beds that were currently available. They learned what they did well, and what they could do better. Then they started from scratch, with the aim of designing the absolute best pet beds they could imagine! Their first step was crucial: they partnered with a manufacturer that has been making infant and children products for customers in the U.S., Europe and Japan for over two decades. That gave them the confidence to know that their beds would be offered to loving pet owners with similarly high standards of safety and quality. They kept their pet friends involved throughout each step of the process. Momo and dogs and cats of their friends tested the products. They received candid feedback, and saw first-hand what they liked, and what they didn’t. Then they kept revising, and making things better. Once they had quality assurance, they started work on the design of their actual coverings. It would have been easy to select preexisting fabrics with repeating patterns from a wholesaler, but they just weren’t satisfied with that. The big breakthrough came when they met a local San Franciscan artist by the name of David Collins. Dave has a dog, too—so they knew he would share their passion, and be as crazy and obsessive as them. They bounced ideas off one another, and he created a series of designs specifically with pet beds in mind. Every design was individually sketched and comped, then each top and side graphic was individually produced. This was a painstaking process compared to the traditional way of making pet beds, but suddenly, their pet beds were starting to look like artistic masterpieces. That’s when they knew they were onto something special. All the pieces were in place: Better beds. Higher quality manufacturing. Great designs. Planet-friendly materials. All at a reasonable price. It might sound like a lot of work, but to them, quite honestly, it felt like P.L.A.Y. They’re looking forward to making you and your pet happy.